" As a nation, we've moved from a progressive era of protecting childhood to a time of cultural domination by heartless corporations freed of regulation and obligations to protect or at least do no harm to children. Consequently, a relentless marketing machine targets children, researching their wants and needs and deliberately undermining parental authority, says Bakan, author of the highly acclaimed The Corporation (2004). He carefully details how marketers callously study children and adolescents and then, using sex and violence, manipulate their vulnerable emotions to cultivate consumerism and compulsive behaviors through television programming based on products to social media networks that captivate them and dominate their personal identities. He goes on to detail how pharmaceutical companies influence medical science to justify targeting psychotropic drugs to children, how corporations dump chemicals without regard to their potential to harm children, and how school systems are increasingly dominated by corporations more interested in making profits than educating children. All of this is happening while the government, concerned about protecting commerce, declines to put the interest of children first. Bakan offers passionate argument and copious research in this compelling call for parents to stand up for their children." (Booklist) Check Our Catalog
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