Current Affairs


Thursday, June 24, 2010

The Facebook Effect; The Inside Story Of The Company That Is Connecting The World

By David Kirkpatrick
"This business history and biography of Facebook's founders, especially visionary Mark Zuckerberg, chronicles Facebook's surprising Ivy League beginnings in a Harvard University dormitory and how it spread to other college campuses and high school audiences before opening up to the general public. Despite Facebook's phenomenal growth, Zuckerberg claimed the goals were to increase networking and the sharing of information among individuals. Zuckerberg's vision, however, has made him and his fellow founding innovators multibillionaires, yielded Facebook competitive advantage and economies of scale, and made Zuckerberg one of the youngest CEOs of a company with such a large market capitalization."(LJ Reviews)


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