By Joel Waldfogel
"Waldfogel (Business & Public Policy, Wharton Sch., Univ. of Pennsylvania; The Tyranny of the Market) assesses holiday gift giving through the lens of economic tenets such as opportunity costs and deadweight loss. The result is a short but engaging manifesto on the inefficiency of the tradition, concluding with several solutions to increase satisfaction for both givers and receivers. Although his own suggestions mandate that you not buy this book for someone who wanted something else, fans of Freakonomics and The Economic Naturalist may love it." (LJ Reviews)
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