By Bill Wasik
"Wasik, senior editor at Harper's, an arts and culture critic, and the mastermind behind the Internet-generated flash mobs of 2003, presents a lively and clarifying overview of the surging world of blogs, YouTube, and social networking with its armies of faux friends. In a cyber-focused variation on Malcolm Gladwell's The Tipping Point (2000), Wasik coins useful terms and elucidates the consequences of the democratization of "culture making" and "cultural monitoring." In his anatomy of the "hive-mind," Wasik ponders our receptivity to "nanofame" and contemplates viral culture's addictiveness, snarkiness, and parasitic tendencies."
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